GoPro is an American technology company founded in 2002 by Nick Woodman. It manufactures eponymous action cameras and develops its own mobile apps and video-editing software.
Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software. It also developed a quadcopter drone, Karma, released in October 2016.

While I was in pre-production on the documentary Great White Shark Legend, and pitching to backers for funding and/or equipment support, I contacted GoPro to discuss using their new cameras for the underwater shark dives. They were very gracious in assisting us and established a relationship that to this day sees me trying out new products. I work to use their products in a very non-brand way as a filmmaker with an upcoming piece utilizing the Karma Drone and Karma Grip exclusively in a non-sports or action environment.